“Luck is when preparedness meets opportunity.”
— Earl Nightingale
Having a great strategy will not necessarily lead to business success, but a poor one will almost certainly prevent it. Strategy goes to the heart of a business, determining direction and the actions you take on a day-to-day basis. Get strategy right and your business will probably fly. Get it wrong and, even if you survive, you will forever be pushing water uphill.
Notably, the word ‘strategy’ is of military origin, derived from the Greek word strategos, which roughly translates as leader or general. It refers to a plan of action to achieve a particular goal, acting as a guide and dictating both direction and scope. In business, ...