CHAPTER 8

The Future of Logistics and Marketing in an Artificial Intelligence-Governed World

Luis A. Soto and Sergio Biggemann

Introduction

In the quest of attracting and keeping satisfied customers, businesses rely heavily on marketing strategies and their execution puts logistics processes under significant strain. It is no news anymore that customers are becoming not only better informed thanks to the evolution of digital technology and availability of social media platforms accessible at any moment through smartphones and other means, but also their expectations of immediate response, product availability, service quality, and low price are constantly increasing. Consequently, marketers continuously figure out new strategies to increase ...

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