CHAPTER 10

Artificial Intelligence-Based Decision Making Applied in Marketing and Sales in Third World Countries

Abel Kinoti Meru, Felix Musau, and Mary Wanjiru Kinoti

Introduction

Techonomy is quickly changing the way of doing business worldwide, both sectoralwise and within functional areas including business-to-­business, business-to-consumer, or at person-to-person level with profound positive implications. This is especially true in third world countries, resulting in a paradigm shift in the provision of goods and services. The so dubbed everyone-to-everyone (E2E) economy is driven by business ecosystems that are collaborative and seamless, user-specific, symbiotic, and cognitive (Glass, Haller, Marshall, and Yoragupipati 2017). The E2E ...

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