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Business unIntelligence by Dr. Barry Devlin

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CHAPTER 10

Business unIntelligence—whither now?

 

“Usually, when we hear or read something new, we just compare it to our own ideas. If it is the same, we accept it and say that it is correct. If it is not, we say it is incorrect. In either case, we learn nothing.”

—Thich Nhat Hanh

“Vocations that we wanted to pursue, but didn’t, bleed, like colors, on the whole of our existence.”

—Honoré de Balzac

In choosing the title Business unIntelligence, my aim was to create cognitive dissonance, particularly for readers who hail from the world of BI and data warehousing. Bram Stoker used the term undead to describe Dracula49, meaning neither dead nor alive, but something entirely different that is difficult to define and harder to encompass its full ...

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