IN THIS CHAPTER
Writing for readability and impact
Aiming for a reader-friendly, conversational style
Injecting energy into your language
Employing elements of good design
Your writing style probably took shape in school where literary traditions and formal essays dominate. This experience may have led you to believe that subtle thoughts require complex sentences, sophisticated vocabulary, and dense presentation. Perhaps you learned to write that way — or maybe you didn’t. Either way: Get over it. The rules of academic writing don’t apply to the business world.
Real-world business writing is more natural, reader-friendly, and easier than academic writing — especially after you learn the essential techniques covered in this chapter.