Many entrepreneurs I meet through my consulting work feel the pressure of what I call “the blogging burden.” They know that blogging would help increase their visibility, showcase their expertise, and cultivate relationships with their target audience. But committing to regularly publishing content just seems so arduous. Where do you find good ideas? How do you craft content that will resonate with your audience? And, of course, where on earth do you find the writing time?
In this chapter, we’ll knock down some common barriers that prevent entrepreneurs from establishing a strong online platform for their business. You’ll learn how to define your blog and your blog voice, how to generate topics, and how to create a strategic ...
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