White Papers

In a business context, as opposed to a government or research context, a white paper is a peculiar kind of report produced for marketing purposes. At first glance, it looks a lot like a standard technical report. A typical white paper:

Addresses a complex technical topic

Provides recommendations to solve a problem

References research (conducted by the company and/or published by others)

Runs to 5 to 20 pages

Includes charts, tables, and/or diagrams

In form, a white paper resembles the kind of advisory document a technical consultant might produce for a client or an R&D engineer might create for the executive team. Its function, however, distinguishes it from such conventional recommendation reports. Whereas recommendation ...

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