Chapter 24
Ten Reasons Why Business Writing Fails
IN THIS CHAPTER
Recognizing the pitfalls of writing — and avoiding them
Understanding your audience and objectives
Honing your content in the best way possible
The art of writing is a skill we’ve all fancied ourselves masters of since our humble days of scribbling with crayons and forming our first ABCs. Yet many among us remain blissfully unaware of our weaknesses. Some factors are poor grammar, bloated sentences and paragraphs, burying the key message, rambling, failing to understand the target audience, lacking clear objectives, and more.
Research by Grammarly and The Harris Poll in 2022 estimates an annual loss of $1.2 trillion (yes, trillion!) among U.S. businesses due to poor communication. That’s approximately $12,506 per employee each year. Different reports show different numbers, but they’re all staggering. This often leads to missed deadlines and meetings, conflicts within a team or other employees, confusion and misinterpretations, inefficiencies, omission of key steps in a process, poor morale, high employee turnover, ...
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