Buy In. How to Save Good Ideas from Getting Shot Down

Video Description

Frustrated by watching great ideas shot down by naysayers, obfuscators, and other critics? Wondering why change is so hard even when a good plan is laid out? In this interactive video webinar, bestselling author and change guru John Kotter takes on the devastating ways that people criticize and undercut good ideas, and then lays out step-by- step strategies to respond and move forward.

Table of Contents

  1. Buy In. How to Save Good Ideas from Getting Shot Down 00:59:19

Product Information

  • Title: Buy In. How to Save Good Ideas from Getting Shot Down
  • Author(s): John Kotter
  • Release date: October 2010
  • Publisher(s): Harvard Business Review
  • ISBN: 2235569207001