Chris began, “During our tour of the facility, I noticed a teardown room where you perform competitive benchmarking. There were many tear-down boards with your competitors’ parts torn down and fastened to the boards.
I was glad to see that you perform competitive benchmarking. It is a valuable tool in reducing COGS because it allows you to learn of COGS reducing designs your competitors have.”
Chris glanced at Jack Halstead from engineering and asked, “Jack, does engineering lead the benchmarking activity here?”
Jack replied, “Yes we do.”
Chris asked, “Could you briefly describe the process you use?”
Jack replied, “Sure. We have two people who perform the teardown activity full-time. They use a list of competitive ...
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