Domain 9

Marketing, Public Relations, and Communications

(6%–8% of the exam)

Recommended Reading

  • ASAE Handbook of Professional Practices in Association Management, 3rd ed., chapters 38, 39.
  • Association Law Handbook, 5th ed., chapters 36–37.
  • The Jossey-Bass Handbook of Nonprofit Leadership and Management, 3rd ed., chapters 2, 8, 11, 15, 19, 22.

Additional Reading

  • Burnett, John, Nonprofit Marketing Best Practices (Hoboken, NJ: Wiley, 2007).

Associations Now Scenario

Key Terms and Concepts

Antitrust: nonmember receipt of publications To avoid exposure to antitrust or restraint of trade liability, publications that have information of competitive value should ...

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