THREEKnow Your Community

You gotta’ know the territory.

THE MUSIC MAN

The traveling salesmen in Meredith Wilson’s musical The Music Man could be talking about nearly any neighborhood in America: every community has its unique way of life, a political and cultural history that you need to learn in order to serve effectively. You must know your neighbors and their families: How do they live, work, worship, and play? What are their hopes, dreams, and aspirations for their kids and their parents? In short, you gotta’ know the territory.

As you look to serve your community as a volunteer for a cause or as a candidate for office, prepare, connect, and target: prepare a Community Inventory, connect with leaders, and target supporters. First, prepare ...

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