
Expectation Management 23
of most of the marketing or sales head, and even the HR of most of
the companies.
Some major reasons for students confining themselves to a specific
role are either they have not researched varied roles available in the
broad domain of their interest, or they don’t seem to take a liking for the
not-so-glamorous options available within the domain. For example, a
majority of students tend to find a core marketing role more appealing
and glamorous than a core sales one despite the latter proving to be
financially more rewarding than the former. Ideally, they should take up
a job that is nearest to their dream and keep w ...