
Expectation Management 31
E. Brand and Product
Real-life Case Situation
Kareena got an opportunity to work in the marketing department
of a leading luggage brand while pursuing her PGDM-Marketing
from a leading B-school in Delhi. Out of 40 interns from various
B-schools of the country, only four students were oered pre-
placement interviews (PPI) by the company. Kareena’s friends
envied her for the excellent career opportunity that she had got,
and her parents were relaxed that she would not have to worry
about placement as she had already proven herself in the organi-
zation, so the chances of her getting selected were good.
After a few months ...