Recruiters spend an average of “six seconds before they make the
initial ‘fit or no fit’ decision”
on candidates. This research was done
using eye-tracking technique
on 30 professional recruiters in a
10-week period to analyze the contents and duration of their focus on
résumé. Interestingly, it was found that in six seconds, the recruiters
quickly skim through your name, current title and company, current
position, start and end dates, previous title and company, previous
position’s start and end dates, and education.
Therefore, considering the limited time that recruiters spend on a
résumé, it becomes imperative to create a résumé that highlights the most
relevant and interesting information to the prospective employer in a clear
manner so that they don’t have to struggle to find pertinent information.
During campus placement, you may have to follow a specific tem-
plate for drafting résumé; however, in future, you will be required
to design it in a general format. This chapter explains the guidelines
which will be helpful in drafting résumé in any format.
Exhibit 3.1 Taking the “t or no t” decision
Vivian Giang, “What Recruiters Look At During The 6 Seconds They Spend On Your Resume,”
Business Insider, accessed on May 2, 2016 (
Ibid., p.70.
R T S
‘Y’ W
M03_Campus Placements_C03.indd 70 8/29/2016 5:51:51 PM
Résumé That Sells ‘You’ Well 71
Ricky Sen
DOB: 27 February 1985
Nationality: British
Gender: Male
Marital status: Single
I want to earn money and be successful and am looking for a job in
Hyderabad which doesn’t involve traveling
Personal Profile Statement
I am a sincere person who works very hard. I am excellent at networking.
I have experience although in a different field. I am looking for my
growth in your company.
Education and qualifications
1991–1992 Starkids Nursery
To begin with, let us understand the significance of résumé in the
recruitment process with the help of the following real-life case.
Real-life Case Situation
Maria, who is the HR Head of an India-based MNC, received a
couple of résumés for the job position of a Marketing Executive.
Out of all the résumés received, two of them deserve a special
mention here—one, which was immediately discarded because
of its unprofessional look and presentation (see Figure 3.1) and
the second one, which created an excellent impression about the
candidate within the first few seconds (refer to Figure 3.2). Both
the résumés are shared here for your analysis.
M03_Campus Placements_C03.indd 71 8/29/2016 5:51:52 PM
72 CAMPUS PLACEMENTS: Ensure You Don’t Remain Unplaced
1992–1996 Brightland Primary School
1996–2005 Convent Secondary School
English: A*
Mathematics: C
Accounts: B
Economics: A
Business Studies: C
2009–2011 MBA
Employment and Work History
2012–2013 IT department
Was responsible for
Maintenance of equipment
Providing IT services to clients
2013-2014 Sales
Hobbies and interests
I enjoy cooking, singing and going to Church on Sundays.
Mr Sharma
Salary Expectations
Minimum Rs 50,000 per month
Figure 3.1 Résumé of Candidate A
M03_Campus Placements_C03.indd 72 8/29/2016 5:51:52 PM
Résumé That Sells ‘You’ Well 73
Richa Garg
5 Majestic, Mahagun Mascot, Ghaziabad-201016
Mob: 079 3316 815
Career Objective
Seeking a challenging role in the marketing domain.
Personal Profile Statement
A motivated, adaptable, and responsible marketing graduate
seeking a position that will utilize the professional and technical
skills developed through past work experiences in this field.
Education and Training
2011–2013 MBA (Marketing) Amity University
9.1 CGPA
Gold medalist of the batch
Relevant Modules:
Strategic Brand Management
Sales Management
Customer Relationship Management
Corporate Communications
Business Research Methodology
Digital Marketing
2008–2011 BBA CBS, Delhi University
9.2 CGPA
Scored highest grades in three courses in the batch
2007 XII Silverline Secondary School
95% with toping in Mathematics
Employment History
Jun 2013–Present Marketing Trainee
M03_Campus Placements_C03.indd 73 8/29/2016 5:51:52 PM
74 CAMPUS PLACEMENTS: Ensure You Don’t Remain Unplaced
Calling customers and clients
Assisting in research about competitors’ marketing strategy
Assisting in marketing campaign
‘Best Employee of the Month Award’—January 2015
Hobbies and Interests
Meeting new people, socializing with friends and family, playing
Mrs. Pratima Mahajan
Faculty in Department of Marketing, Amity University
Address: 1, Pandara Road, New Delhi-201010
Tel: 09999 20901
Compare the résumés of candidates A and B, and analyze their strengths
and weaknesses. Write your responses in the given table.
Table 3.1 Analyzing Résumés
Résumé of Candidate A Résumé of Candidate B
Strengths Weaknesses Strengths Weaknesses
It is interesting to note that every bit of information provided in the
résumé gets translated into some personality trait. Even the format
and presentation of the résumé speaks a lot about the applicant’s
Figure 3.2 Résumé of Candidate B
M03_Campus Placements_C03.indd 74 8/29/2016 5:51:52 PM

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