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Can Two Rights Make a Wrong?: Insights from IBM’s Tangible Culture Approach by Research With Contributors from IBM Business Consulting Services and Institute for Business Value, Sara J. Moulton Reger

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14. Sales Pipeline—Using Right vs. Right to Differentiate Issues

By Sara Moulton Reger and Kristin von Donop

imageChapter Contents

image Overview

image Introduction

image Collaborate for Growth Initiative

image The Sales Pipeline Project

Choosing the Right vs. Right Technique ...

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