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Can You Run Your Business With Blood, Sweat, and Tears? Volume II by Nick Skinner, Stephen Elkins-Jarrett

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CHAPTER 1

S Is for Strategic Direction

Have You Set a Great Strategy to Develop Your Business?

“In strategy, it is important to see distant things as if they were close, and to take a distanced view of close things”

—Miyamoto Musashi, legendary Japanese swordsman

Take a deep breath. In this chapter we are going to cover some of the most fundamental aspects of strategic management and direction. We will shine a light on such terms as vision, mission, values, structure, goals, behavior and culture. Each of these areas is a whole book in its own right, yet over the next few pages we will try to capture the headline perspective on these subjects that will help you make sure that you can formulate the best strategic direction for your business or ...

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