CHAPTER 3

E Is for Evidence

Can You Find the Evidence to Back Your Intuition?

“Tell people there’s an invisible man in the sky who created the universe, and the vast majority will believe you. Tell them the paint is wet, and they have to touch it to be sure.”

—George Carlin

Evidence is defined as the available body of facts or information indicating whether a belief or proposition is true or valid. In our sense we are interested in the evidence to back your hunches and minimize the threat of risk. There will be times in your business life when you will need to gain information to support an initiative, to discover more about a question or an issue, maybe even just to prove to yourself that others see things in the same way as you. In this chapter ...

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