CHAPTER 3

A Is for Announcements

Can You Announce and Present?

“In the tradition of shocking announcements, who should we leak it to first?”

—Peter Mandelson

Clear communication allows others to understand and engage with your idea. Through clear communication, you can engage and inspire others. Inspiration (quite literally, the breathing of life into something) places a fire in the belly of others that they will use to drive better outcomes. Inspiring others through good communication motivates them to succeed and to share common beliefs. Great communications also provide clarity and reduce the likelihood of misunderstandings and confusion. We know that people make up themselves what they don’t hear directly. Therefore, if you want to avoid ...

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