Capital Project Management, Volume III

CHAPTER 2

2012–2015: Industry Form Follows Technology Function

Introduction

During the early to mid-2010s, the business environment continued to be driven by one dimension more than the others, and that was the technology dimension. As such, this chapter reviews events at Tesla Inc. and across the EV industry at-large in terms of the technology and innovation management scholarship in particular. That field helps explain some of the complex and reciprocal cause-and-effect dynamics of technological forces and Tesla’s proactive participation in them.

It is a matter of perspective whether this part of the story depicts the impact of “strategic choice” of key actors, or evolutionary determinism in the “business environment.”

Key Techonomic terms ...