Chapter 1: Kindness Capital

1 Tad Tuleja, Beyond the Bottom Line: How Business Leaders are Turning Principles into Profits (New York: Facts on File, 1985), 196. Between 1952 and 1982 the GNP of the U.S. increased just 2.5 times while the net income of the socially responsible companies grew 23 times.
2 Ibid, 197.
3 Thomas J. Peters and Robert H. Waterman Jr., In Search of Excellence: Lessons from America’s Best-Run Companies (New York: Harper & Row, 1982), 11.
4 Landry, Craig E. et al., “Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment,” Quarterly Journal of Economics 121, no.2 (2006): 747-82.
5 Jim Collins, ...

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