8 Injecting Chutzpah: Culture Lessons from the World’s Unicorn Capital

DOI: 10.4324/9781003358473-8

By this point, you might have spotted a repeating motive: I assume that given enough product knowledge, your tech team will speak up. They will let you know of possible problems and their innovative ideas, all culminating in a nexus of creativity and productivity. I do not intend to paint a picture that it is as easy as that. There is an essential cultural ingredient that we often lack: chutzpah.

When I first started working with companies outside of Israel, I had a hard time realizing this. While everywhere I worked previously had this ability innately, that was not the case in many other organizations. Like fish always noticing the water last, ...

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