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Card Sorting by Donna Spencer

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1: All About Card Sorting

An entire book on card sorting? Card sorting? Well, it’s about more than just rearranging note-cards into navigation.

When I started writing this book, I decided to ask friends and family to do a card sort based on supermarket groceries. I thought this would be a fairly straightforward exercise and hoped to get a neat, consistent outcome that I could use to illustrate ideas for the book. I should have known better.

I wrote the names of grocery items on note-cards and asked the participants to organize them into categories that made the most sense to them. It turned out that everyone organized the groceries differently. Some people created groups according to how a supermarket is usually organized (canned food, snack ...

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