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Card Sorting by Donna Spencer

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5: Choose the Content

When I started writing this book, I sent out a survey to colleagues that asked about their experiences with card sorting. One of the questions was, “Have you ever had a card sort go wrong?” There were a lot of funny anecdotes, but the most common reason for an unsuccessful result was poorly chosen content.

It is not good enough to grab a random assortment of different types of content from your website or to throw together a brainstormed wish list. You need to select content that is similar enough to make groupings meaningful, but diverse enough to represent the range of content or functionality you want to focus on. Don’t “stack the deck” by selecting content that is likely to lead only to a particular result, but make ...

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