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Card Sorting by Donna Spencer

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9: Use Exploratory Analysis

So your card sort was a success and now you have a great big bundle of data. You might have a file from an online sorting tool, a set of participants’ cards and labels, or a quickly scribbled list of the groups and cards from each session. But how do you figure out what you learned? It’s time to get into analysis.

There are two types of analysis: exploratory and statistical. Both approaches aim to help you spot the key patterns in your data and derive useful insights for your project. This chapter focuses on exploratory analysis. This type of analysis is about playing with your data to pick up some quick lessons and new perspectives. Exploratory analysis is fun and easy. It actually encourages you to dig around and ...

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