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Card Sorting by Donna Spencer

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11: Use What You’ve Learned

Way back at the beginning of the book I talked about the challenge of organizing information in the physical and digital worlds. As I mentioned there, the challenge is not organizing information, but organizing it in a way that works well for other people—the users.

By now I hope I have you convinced that card sorting is a good method for understanding how your users think and for determining potential organization schemes and groupings.

If you have worked through your project and spent time analyzing your card sort data, you should have learned:

  • What your users need and how they think.
  • Possible organizational schemes for your content.
  • Possible top-level categories for your content.
  • What content always goes well ...

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