CHAPTER TEN
Humanize Your Leadership and Your Organization
Alberto C. Vollmer is a Venezuelan businessman who runs his family-owned company, Santa Teresa Rum Distillery. In February 2000, when President Hugo Chávez had just changed the constitution, had started speaking out against private property and land owners, and was encouraging his followers to take land, almost 500 families moved onto a portion of Alberto’s 18,300-acre hacienda and established compounds. Demanding that they leave or calling the police would have been pointless because these activities, at the time, were encouraged by the President himself. Instead, Alberto put an unusual proposal to them: “… OK, so you invade my land and I’ll invade your minds.” As Alberto put it, “If ...
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