Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love

Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love

by ChRiS Gomersall, Dan Keston
Released May 2014
Publisher(s): Peachpit Press
ISBN: 9780133854022

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Book description

Right now on Facebook there are over 100 million people interested in topics directly related to the Advertising industry–and that’s just in the United States alone. We know this because they’ve actively listed one or more of these things as interests under their real names right next to their profile photo.

Unfortunately, the amount of people who hope to turn their creativity into a professional career wildly outnumber the very select few who actually end up doing so. Why is that? Are they lazy? Uninformed? Uninspired?

In reality, it’s none of the above. The biggest reasons many amazingly gifted people never pursue a career in creativity are because they don’t know where to start or how to do so.

Professional creativity has always been a bit of an enigma to those who seek it. The average person believes every artist is a starving one, while the average artist will tell you there is an impenetrable wall between commerce and art.

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Neither of these statements is true, and the end result of all this misinformation is that many incredibly talented people don’t realize that there are others like them out in the world making a (rather good) living by doing something they love.

This book provides a comprehensive list of creative jobs in advertising, career best practices, and advice from experts in their field, helping talented creative people:

  • Understand the vast universe of creative occupations in advertising

  • Choose which career path to follow

  • Master the social and business politics of the creative world

  • Learn the truth about the Advertising industry (the good, the bad, and the ugly) from people who are already making money doing it

    • There are many books about teaching people how to be creative or how to find their inner creativity. This is not one of those books.

    Creativity isn’t something you can actually teach. You either have it, or you don’t.

    This book is for those who have it. You’ve heard how ridiculously talented you are your whole life. People already crave your work and envy your skills. Friends ask you for favors. “A+” is the baseline for your art. Your work has graced the front of refrigerators, dorm rooms, and cubicles for years.

    This book is for you–the rock stars, juggernauts, and creative beasts who know you’re talented, but don’t know how to use your skills to attain and maintain a career. Whether you want a solo career, your own business, a position at a well-known company, or a promotion from within, this book will be your guide.

    Table of contents

    1. Title Page
    2. Acknowledgments
    3. Dedications
    4. About the Authors
    5. Table of Contents
    6. Why This Book Exists
      1. Get Your Right Brain Right
      2. Draper Was a Sellout
        1. The world needs sellouts you
        2. Money is only a small part of it
      3. Creative People Need Creative People
    7. Table Stakes
      1. What Kind of Player Are You?
      2. Your Portfolio: Part 1
        1. Fake it ‘til you make it
        2. What kind of products should you choose for your ads?
        3. How do you build your portfolio?
        4. Last piece of advice
      3. Art Schools
        1. You can’t teach creative talent
      4. Platforms
        1. What does this mean for you?
    8. Impress
      1. Know Your Audience
        1. Audience #1: The audience on the brief
        2. Audience #2: The audience at the agency—creative director
        3. Audience #3: The audience at the agency—account and planning staff
        4. Audience #4: The audience that is the client
        5. Audience #5: The audience known as you
      2. Know Your Mission
      3. Underpromise and Overdeliver
        1. Under-promising
        2. Over-delivering
        3. Deliver all of it
        4. If you can’t be on time, be early
        5. Love your failures
    9. Sell Yourself
      1. Your Portfolio: Part 2
      2. See and Be Seen
      3. Understanding Media
    10. Follow Great Advice
      1. Carlos Ricque, Executive Creative Director
        1. The Pain: What's the toughest, least favorite thing about the writing business?
        2. The Gain: Why do you love the writing business?
        3. Advice for people just starting out
      2. Jason Musante, Creative Director
        1. The Pain: What's the toughest, least favorite thing about the advertising business?
        2. The Gain: Why do you love the advertising business?
        3. Advice for people just starting out
    11. Conclusion
      1. Go Get It!
    12. Copyright Page
    13. Need More Fuel?
      1. Peachpit Newsletters
      2. Let’s be Friends on Social Media
    14. Powerful Ideas.Inspired eBooks.

    Product information

    • Title: Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love
    • Author(s): ChRiS Gomersall, Dan Keston
    • Release date: May 2014
    • Publisher(s): Peachpit Press
    • ISBN: 9780133854022