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Careers For Creative People: Advertising: and some real world advice from ridiculously talented individuals doing jobs they love by Dan Keston, ChRiS Gomersall

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Impress

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Who are you talking to right now? What were they doing before they talked to you? What are they going to do after they talk to you? What are they responsible for? Who are they trying to impress? Knowing these answers is crucial.

Know Your Audience

If you went into advertising thinking that the only audience you had to worry about was the one on the other end of the television, then get out your pencil and prepare to take a LOT of notes.

Subordinates, peers, and people considered more senior than you. Everyone is jockeying for position. Somehow, somewhere, and with someone. This positioning is not a bad thing. It‘s just human behavior and ...

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