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Case Studies in Management by J. A. Kulkarni, Asha Pachpande

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8

‘It Is My Turn Now’: A Case Study on Turnaround Strategies

CASE STUDY

Nowadays we often see an advertisement on almost all television channels with a catch phrase ‘It is my turn now’ by Uninor, the new entrant in mobile telephony, especially in the global system for mobile communications (GSM) and the recently released 3G spectrum. The advertisement by itself makes such a bold statement that one is keen on knowing what is new about Uninor, amid the sheer madness existing in the mobile phone service-provider market in India today. Everyday, why, maybe every hour, we keep receiving SMSs on our mobiles from many of these established players detailing their additional features along with the cut-throat prices of such services and claiming to ...

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