Chapter 4
1. The section is based on information from the Britannia company Web site, ;http://www.britannia.co.in/, Nov 2010.
2. The section is based on information from the Britannia company Web site, http://www.britannia.co.in/, Nov 2010.
3. The chronology is continued after the section ‘Case Resolution: Re-inventing Britannia Industries’ Identity’.
4. The data in this section is based on information in the Ministry of Food Processing Industries (MoFPI) Web site, http://www.britannia.co.in/, Nov 2010.
5. Britannia company Web site, http://www.britannia.co.in/, Nov 2010.
6. This section is based on information from Britannia’s Web site, http://www.britannia.co.in/, Nov 2010.
7. Britannia company Web site, http://www.britannia.co.in/, Nov 2010. ...
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