Chapter 6
1. Students are advised to look through the Web sites of various companies to understand the market and the various offerings of industry players.
2. ‘Auto sales rise 31 per cent in June’, The Hindu, 8 July 2010.
3. Based on information from ‘Corporate History’, www.marutisuzuki.com, Oct 2010.
4. ibid.
5. Based on information from ‘Car Launches’, www.marutisuzuki.com, Oct 2010.
6. www.marutisuzuki.com, Oct 2010
7. Ibid.
8. Ibid.
9. www.marutisuzuki.com, Oct 2010
10. Ibid.
11. Ibid.
12. Society of Indian Automobile Manufacturers (SIAM).
13. By April 2010, the company had 802 sales outlets in 555 cities and as many as 2,740 service centres in 1,335 cities, according to the MD’s opening speech for an investor conference call on 26 April ...
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