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Case Studies in Marketing by Sidharth Balakrishna

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Chapter 8

1. www.bloomberg.com, accessed 5 October 2010.

2. http://www.airtel.in/

3. http://www.airtel.in/

4. http://www.airtel.in/

5. The Indian market at that time was divided into 21 telecom circles, under three categories A, B and C. Category ‘A’ comprised Maharashtra, Gujarat, Andhra Pradesh, Karnataka and Tamil Nadu; category ‘B’ comprised Kerala, Punjab, Haryana, Uttar Pradesh, Rajasthan, Madhya Pradesh and West Bengal; category ‘C’ comprised Himachal Pradesh, Bihar, Orissa, Assam and North East. Cellular licenses were separately issued for the metros at that time.

6. Religare report.

7. For example, in 2008, Nokia Siemens Networks was awarded a large contract for the deployment of a single interactive voice response (IVR) platform across ...

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