O'Reilly logo

Case Studies in Marketing by Sidharth Balakrishna

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10

Discovery ChannelGoing Local

BACKGROUND

The subsections of this section discuss the origin and background of Discovery Channel in general.1

The Roots and Growth of Discovery Channel

The beginning of Discovery Channel can be traced back to June 1985, when a company called Cable Educational Network launched a new channel in the United States, which focused on educational programmes. The first programme was called Iceberg Alley, and the channel was reportedly launched with USD 5 million in start-up capital from the British Broadcasting Corporation (BBC), an American investment firm called Allen and Company, Venture America and other investors. In the initial stages, the channel was available to approximately 1,50,000 households for a 12-hour ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required