The vision of Coromondel Fertilisers Ltd. (CFL) is to be the leader in the phosphatic fertilizer industry,
producing high-quality fertilizers at a low cost and satisfying all stake holders.
The mission of CFL is to enhance the prosperity of farmers by supplying quality farm inputs and related
services to ensure value for money.
CFL was established in 1961 with a licence approval from the Government of India. Under this licence,
IMC, Chevron Chemical Company and E.I.D. Parry (India) Ltd. were entered into a partnership.
To enhance the visibility of CFL among farmers, in 1970, the brand ‘Gromor was introduced as the
Case Study on Merger
and Acquisition: Coromandel
Fertilisers Limited
Integrating Business Entities in a Merger and Acquisition Successfully through Strategic
Information System
M02_MOHA9844_01_SE_C02.indd 23M02_MOHA9844_01_SE_C02.indd 23 16/05/11 12:50 PM16/05/11 12:50 PM

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