CASE 1

New Marketing Opportunities

New population figures have become available which estimate that India will cross China by 2050 with a population of 1.55 billion. What does this mean to marketers?

MARKET CHARACTERISTICS

With this population, there will be a tremendous spurt in the economically active portions of the population aged between 50 and 59, which between 1996 and 2016 is expected to grow from 54.2 per cent to 63.4 per cent. The population of the aged, above the age of 60 will also grow from 7.4 per cent to 8.7 per cent.

 

Table 1 Income Distribution in Rural and Urban Areas

The sharp decline will be in the age group below 15 from ...

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