CASE 24
Silent Revolution
Rallis India Ltd. has been the undisputed leader in the Indian agrochemicals market for more than a decade. The Rs. 1430 crore company is a part of the US $ 8.4 billion Tata group, India’s oldest and most respected business house. It has also a significant presence in the pharmaceuticals, fine chemicals and export sectors. Agrochemicals and fertilizer distribution generates nearly 80 per cent of the revenues of the company.
Rallis is a company whose performance is clearly dependent on government policies and climatic conditions. Three consecutive years of erratic monsoon and drought conditions in Western and Central India led to a contraction of agrochemical demand. With net losses of Rs. 31.93 crore, and threats from ...
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