Hester’s Perspective

By Candy Campbell

The casting process can be the belly of the beast … or the armor that protects it. The decisions you are about to make will decide the fate of your film and quite possibly your physical well-being for the next months and years. An insolent statement? Hear me out. Beware: if you think that filmmaking is more art than business, you’re 50% wrong. The behemoth of filmmaking is simultaneously 100% art and 100% business.

Casting can be the causative agent for one of the longest-running migraines a filmmaker will ever endure. If you take the quick and easy way out, your migraine will surely become a constant affliction, and your film will suffer a paralyzing, convulsive, demise. Your meticulous interwoven match-ups, ...

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