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Press kits

Introduction

Movie and television press kits in the BPCL are numerous and cover the years 1929 to the present. Most are in paper format, though an increasing number of current kits are available on CD or on the web. Press kits typically are used for marketing films or television shows and include such items as: a fact sheet or lead sheet (resembles the title page of a book or a short story about the film; for the purposes of cataloguing these materials, they have the same function), production information, biographical information, cast and credits listing, photo stills (usually black and white when in print, color when electronic), press releases, and occasionally ad slicks (currently called key art or one-sheets) and ideas for ...

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