Catch of the Decade

CHAPTER 12It takes two

So, here we are in part III of a three‐part book and we are yet to address the three questions we get asked all the time: ‘How do you guys get along?’, ‘Who does what?’ and ‘How did you manage to achieve so much in just 13 years?’

Our first Catch employee, Vijay, who worked with us for 10 years and knows us well, said, ‘This business would not have succeeded with two Gabbys or two Hezis’—and he was right. We have completely different strengths and weaknesses and, as it turns out, these differences have been very complementary.

People often say, ‘If there are two founders and they always think alike, then one of them is not necessary’, so on that count, we've been fortunate as we brought a diverse range of skills and perspectives to the business. While we drive each other mad every single day, the reality is those differences have worked well for us. We instinctively let the other take the lead when necessary. For example, Hezi is not passionate about logistics, while Gabby has never been interested in the workings of IT. Gabby loves traditional marketing. Hezi loves digital marketing. Gabby likes public speaking. Hezi prefers to be behind the scenes.

Building a business is demanding and can be an emotional rollercoaster, so having another person to share the pain and success with can be valuable and comforting. It enabled us to share the good cop/bad cop title on a weekly basis, which was a relief. No‐one wants to be the bad cop all the time. Having two ...