It is an honor and privilege to introduce this book and its authors, Lisa Lynn Backus and Patti Shock. Based on my 40+ years’ experience in catering and event planning, I am convinced their collaboration is a beam of clarity to guide as you navigate through the twists and turns of our fascinating profession!

As with every other industry, the hospitality, event, and catering segments are changing rapidly and, unless we keep up or, better yet, stay ahead of the curve, we will not survive in the present competitive marketplace. Event professionals must use every tool available to stay current or be left behind!

It is a win for the catering or event industry when Patti Shock decides to share her vast practical and academic knowledge with ...

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