Chapter 12

Assessing AIDS Preventive Strategies in Europe: Lessons for Evaluative Research

Kaye Wellings

Initial attempts at AIDS public education aimed at preventing further spread of HIV amongst the general population were energetic, extensive and often expensive. Because of the precipitate nature of the epidemic and the shortage of time in which to develop and evaluate campaigns, however, such campaigns were often steered more by art than science, and their success determined more by luck than judgement. The sudden onset of this new public health problem made it difficult to set in place the necessary evaluative procedures and often resulted in hasty preparation of evaluation work in most countries.

All too often, survey work in this area ...

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