Change Activist: Make Big Things Happen Fast, 3rd Edition

Activists – smarter than suits?

For campaigns to succeed, the activist has to be faster and smarter than the institution or individual being challenged. Activists have fewer material resources – certainly in relation to big corporations. So the advantage has to come from inner, rather than outer resources, for example outrageous creativity, the ability to trust and support each other and simple, quiet bravery when it comes to the event. It wasn’t the Greta Thunberg Ltd board of directors that forced global leaders to listen to her on climate change, it was her single-minded activism. All of 18 years old, world leaders have been shaken out of their complacency, forced to take action in response to her passion for the planet, clear purpose and ...