CHAPTER 3
Leading Change: Winning Hearts and Minds
Chapter at a Glance
This chapter focusses on specific actions that you, the change leader need to be aware of when leading and implementing change. Managers must lead, not merely aspire to manage change. Mobilizing employees through effective communication is at the heart of leading change. Leaders need to set direction, create alignment and maintain commitment towards the change but they do not control the change. Their role is to enable others and to create the conditions that will facilitate organizational change.
Beginning Cases: Preparation
What does it mean to lead change in such a way that we are able to capture the hearts and minds of our employees? What do we need to understand in order ...
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