Chapter 5
Who Are the Stakeholders Who Can Influence Success?
When you want culture to change you have to put yourself into the shoes of the stakeholders.
—Esther Cameron and Mike Green
Stakeholders can either help or hinder your project, and thus stakeholder management is critical to successful change projects. Stakeholders are individuals or groups that are either impacted by the change or have influence over the direction (and evaluation) of the project. Leaders of the organization are important stakeholders and you need to engage and motivate these key players by understanding what their needs and concerns are. They can give you access to resources, complete tasks, make connections, and, perhaps most importantly, drive cultural change by ...
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