Chapter 47

How Do I Plan for Post-Launch Support?

Focusing solely on [the] launch is akin to planning for the wedding, rather than the marriage.

Paul Scherer

The “Making Change Stick” phase typically has the least planning and resources applied to it. Once the launch is complete and things appear stable, many organizations view the project as done, and scale back support even though the new ways of working are still fresh. There is a big difference between a change that has been launched and one that has been adopted. When a big change is launched, people are in an incubator filled with support, measurement tools, and analysis, but it has only been fully adopted when colleagues habitually use the new ways of working. This transition can take ...

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