Reap from steady state

Good design is good business.

Thomas J. Watson, president of IBM

In the 1993 comedy Groundhog Day, Bill Murray plays a TV weatherman trudging off to remote Punxsutawney, Pennsylvania, to cover the annual 2 February festival.1 The next morning, he awakes to discover that it’s 2 February again. And again. He tries to break the pattern, through pranks, subversion, and even, eventually, suicide attempts, but nothing changes.

So Murray’s trapped weatherman embraces his fate. As the weeks tick by, each day he learns something new about the characters around him in the town and discovers how he can make Punxsutawney a better place.

Groundhog Day holds a deep moral about the importance of meaningful relationships and self-discovery. ...

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