Changing Business from the Inside Out

8Communicate! Part 1Talking about corporate responsibility

This chapter outlines specific tips for building your skills in spoken communications about corporate responsibility both internal and external to your company.

Action speaks louder than words but not nearly as often (Mark Twain).

At the core of the corporate treehugger’s skill set is the ability to communicate well. Whether you are in the environmental department, supplier responsibility, or corporate responsibility, the ability to communicate is the single most important (and perhaps the most overlooked) skill. It comes in several forms: public speaking (conferences and stakeholder events); writing (the corporate responsibility report, blogs, and even tweets); and influencing others ...