11Employee engagement

This chapter outlines the methods for engaging your company’s employees in corporate responsibility to achieve tangible business benefits.

Passion is the genesis of genius (Tony Robbins).

While it may not be intuitive or obvious, one of the biggest benefits that the corporate responsibility department can deliver to a company is employee engagement. Most people entering this field are focused on the benefits that their work can produce for people and the planet, but not necessarily motivating and inspiring their fellow employees. As you will read in this chapter, there is a very strong case for employee engagement as being one of the primary value propositions for the corporate treehugger.

Let’s start by defining employee ...

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