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Changing Your Company from the Inside Out: A Guide for Social Intrapreneurs by Christopher White, Gerald Davis

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Bibliography

Aaker, Jennifer, and Andy Smith. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. San Francisco: Jossey-Bass, 2010.

Arena, Christine. The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now. New York: HarperBusiness, 2006.

Ashford, Susan J., and James Detert. “Selling Ideas Up the Chain of Command: Tactics for leading change from the middle of your organization.” Harvard Business Review, forthcoming.

Benford, Robert B., and David A. Snow. “Framing Processes and Social Movements: An Overview and Assessment.” Annual Review of Sociology 26 (2000): 611–39.

Benkler, Yochai. The Penguin and the Leviathan: How Cooperation Triumphs ...

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